Chery UK hits record 2.53% market share in August

Chery UK recorded its strongest month yet in August, registering 2,380 vehicles and a 2.53% share of the UK market. The result comes one year after the brand’s UK launch and underscores rising demand for its electrified TIGGO SUV lineup.

Why it matters: - Chery UK’s latest sales milestone shows the brand is gaining traction quickly in a crowded market. - The 2.53% UK market share is the highest Chery has posted since launching in the UK a year ago. - Stronger sales support the brand’s case for long-term investment, retail expansion and aftersales growth in Britain.

What happened: - Chery UK registered 2,380 vehicles in August, a record month for the brand. - The August performance delivered Chery UK’s highest UK market share to date at 2.53%. - Chery UK launched in August 2025. - Chery Super Hybrid models accounted for two out of every three registrations in August.

The details: - Chery Super Hybrid plug-in hybrids are designed to offer all-electric driving for everyday trips and a petrol engine for longer journeys. - Farrell Hsu, Managing Director at Chery UK, said the August result reflected strong customer demand and investment in customer service and aftersales care. - Hsu linked that investment to upgrades to Chery’s seven-year vehicle warranty. - Hsu also said Chery Group exported more than 1.3 million vehicles between January and August, up 68.1% year on year. - Chery Group has exported more than seven million vehicles in total, becoming the first Chinese manufacturer to reach that level, Hsu said. - Chery’s UK line-up includes the TIGGO 4, TIGGO 7, TIGGO 8 and TIGGO 9. - Each UK model comes with a seven-year vehicle warranty. - Chery Super Hybrid models also include an eight-year hybrid battery warranty.

Between the lines: - The sales mix suggests UK buyers are responding strongly to electrified powertrains, not just the brand itself. - Chery’s early UK performance may help the company build credibility as it expands retail coverage and customer support. - The company is using warranty coverage, hybrid technology and value positioning to compete in a market where trust and aftersales matter.

What's next: - Chery UK is likely to keep leaning on its TIGGO SUV range, hybrid powertrains and warranty package to drive further growth. - The company’s expanding UK presence and partnerships suggest it is still in the early stages of a broader market push. - Further sales updates will show whether August was a one-off spike or the start of a sustained run of market-share gains.

The bottom line: - Chery UK’s August result gives the brand a clear proof point: its hybrid SUV lineup is translating into real market share fast. - More information