Star brite to debut new Signature Series at ICAST 2026

Star brite will showcase new marine-care products, live art and conservation outreach at ICAST 2026 in Orlando. The booth activation includes a Great White Shark painting that will support veteran-focused Knot Lucky Foundation programs.

Why it matters: - Star brite is using ICAST 2026 to push deeper into professional marine detailing while giving attendees a hands-on look at new products. - The company is pairing product launches with conservation and veteran support, a mix that can broaden brand reach beyond retail buyers. - The live painting auction will raise money for the Knot Lucky Foundation, which helps veterans and active-duty service members get back on the water.

What happened: - Star brite will return to ICAST 2026 in Orlando with new product innovations, detailing demonstrations and an interactive live-art experience. - The company will be at Booth #2220 with Star Tron and Project SeaSafe. - Attendees can explore the new Star brite Signature Series, meet members of the Star brite and Project SeaSafe teams, and learn about the Knot Lucky Foundation. - Derek Redwine and Dennis Friel will create a Great White Shark painting live during the show. - Jimmy Armel will be at the booth to discuss the Knot Lucky Foundation and the story behind the names used in the artwork.

The details: - The Star brite Signature Series includes compounds, waxes, polishes and ceramic finishes. - The line is designed to produce professional-level results for professional detailers and serious do-it-yourself boat owners. - Star brite says the new products use technologies available through the PFX Group, after Star brite joined the PFX Group earlier this year. - The 2026 painting will feature a Great White Shark and will benefit the Knot Lucky Foundation. - Before painting begins, Armel will handwrite the names of Great White Sharks he has tagged and named in honor of fallen service members. - Those names will be covered by paint but remain part of the finished artwork. - When the painting is complete, the auction proceeds will support Knot Lucky Foundation programming. - Star brite says ICAST gives the company a chance to meet customers, dealers and industry partners in a realistic retail merchandising environment. - The company also plans to show how the Signature Series fits into a marine-detailing market it had only lightly touched before.

Between the lines: - Star brite is positioning ICAST as more than a product showcase. - The booth experience ties product development to emotional storytelling, which can strengthen connections with dealers and end users. - Project SeaSafe gives Star brite a conservation platform that includes mangrove restoration, clam restoration, shoreline cleanups, conservation education and fish and shark research. - The veteran and conservation themes may help differentiate Star brite in a crowded marine products market.

What's next: - ICAST attendees can visit Booth #2220 during the show to see the new products and the live artwork in progress. - The completed painting will be auctioned, with proceeds going to the Knot Lucky Foundation. - Star brite is expected to continue using Project SeaSafe and the PFX Group relationship to expand product and technology development.

The bottom line: - Star brite is turning ICAST 2026 into a launchpad for new marine-care products, live creative engagement and mission-driven conservation and veteran support. - More information